Telemarketing Lead Generation
Don't Call Us, We'll Call You!
Identify & Qualify Prospective Customers... On The Spot!
"Telemarketing lead generation is a terrific strategy because it allows you to identify and qualify your prospects, on the spot"
And... it's terrific for
relationship marketing
exercises. You simply cannot beat talking one-on-one to prospective customers and finding out “what keeps them awake at night” Telemarketing activities can be performed in-house or outsourced to a professional telemarketing agency.
If at all possible, in-house is best because you’re right at the coal face, directing traffic and accessing first-hand knowledge “as it happens”
Real-Time Action.
One of the great advantages of telemarketing is the ability to address any questions, queries or doubts that the prospective customer may have... immediately.With this one-on-one interaction, the telemarketer can determine the level of interest of the prospect and address his or her specific needs. And... you can ask for some
free leads
while you're at it!
This is Valuable Marketing Information.
Additional benefits and information can be passed on to the prospective customer to increase interest and push towards a sale. Conversely, lack of interest or potential can be used to assist in making a decision to “bat on” or cease further communication. Who wants to waste time, money & effort on those who are not interested in your products or services… not I said the fly.
Expect Excellent Results.
A well organized & managed, telemarketing campaign will generally produce excellent results and can be very cost-effective. From an initial contact list, a target market group can be identified, qualified and rated then fed into a sales funnel for future follow-up.
Telemarketing Produces Immediate Results.
The benefits of this are adjustments & changes can be quickly
made to –• The target audience
• The script
• The offer
• The telemarketer
• The time of calling
• The geographical target area
• Pricing This allows for constant testing & measuring so your telemarketing lead generation campaign is tweaked for maximum performance at all times.
Market Intelligence.
Marketing intelligence
for the supply of up-to-date consumer information is essential for successful telemarketing lead generation. Ongoing database maintenance is a critical exercise to keep your hit list in tip top condition. It’s a mind numbing exercise but it really is very important. Details to watch out for include – • Phone number changes
• Address changes
• A new contact name
• Specific changes in the contact’s personal interests
• New products or services the prospective customer may now be involved in Outsourcing your telemarketing lead generation function allows your sales people to focus more on current customers and allows them extra time to nurture the warm prospects and work towards closing the sale.
Sometimes It's Slow!
Lead generation can be quite time consuming and the yields are sometimes low. In many instances, the sales team can be far more productive if the initial groundwork has been done and warm leads are passed to them. If the sales team can spend more time face-to-face with “warmed up” prospects, conversion rates will increase substantially. After telemarketing lead generation activities identify a likely customer, it’s important to lock in an appointment as soon as possible following the initial contact so the prospect’s interest remains high.
Or… Go One Better.
Depending on skill levels, your telemarketing lead generation team can actually close the sale whilst they're on the phone.
Modern Net-Wit:
"Some mornings, it's just not worth chewing through the leather straps" .......................................................Emo Philips
Return from Telemarketing Lead Generation page back to Low Budget Marketing Methods home page
|
