Small Business Marketing Tip

Stop Gazing at The Ceiling & Get on With It!

Developing a marketing plan for your business will undoubtedly take a lot of your time & many nights gazing at the ceiling.

There’s so many marketing options available for your business it’s easy to become confused so it’s important to remain objective & focus on the basics.

The Business Plan.

This will provide you with an overall view of your business goals and what you need to do to achieve them.

Business plans do not need to be elaborate, but they do need to contain enough information so you know exactly where you’re going and how you’re going to get there.

Your business plan should also address marketing costs.

Your small business marketing costs have the potential of ballooning beyond your intended budget. Keep a close eye on your spending and slow down to reconsider your ideas if the costs are more than you anticipated.

Deciding on a percentage of your total business budget for your marketing costs is often a better way to set your marketing budget than determining a set amount.

This way, you will be more likely to allow a large enough budget for the other aspects of your business.

Who Are You Selling To?

Small businesses need to have a more focused marketing campaign because of their specialized products and services.

Conduct research to learn the characteristics and specific needs of your clients and create a distinct marketing plan to appeal to them.

Consider the advantages of niche marketing for your business.

Combine your sales and marketing efforts for decreased marketing costs.

You will have the advantage of promoting your products or services directly to your customers.

Face-to-face interactions with customers can result in obtaining valuable feedback about your customers’ needs, problems, and opinions.

You can use this information to make adjustments to products, customer service, and future marketing techniques.

An emphasis on personalized service will bring in more customers and help you retain those you already have.

Consider Strategic Alliances.

Consider forming strategic alliances with other non-competing businesses who share the same customers, to present each others products and services.

You’ll have access to many more prospective customers.

Set Goals.

Most small business marketing tips should include regular revision of your short, medium and long-term goals.

Always track your marketing results and compare them to your projected goals.

If a particular marketing strategy is not producing the expected results, make some revisions or look at other options.

Small businesses are able to change their marketing plans much easier than large businesses and it’s important to remember that flexibility and creativity are two very valuable benefits when it comes to small business marketing.

Free Publicity.

Be creative, get out there and rattle the chain.

• Contact the staff of local newspapers and offer to write an article for their publication.
• Dream up a press release.
• Get yourself involved in your local community.
• Start hugging grannies & kissing babies.

If you’re clever & innovative enough to be able to freely promote your business through the media… you’re well on the way.

Modern Net-Wit:

"I have a low self esteem. When we were in bed together, I would fantasize that I was someone else "

.........................................................................Richard Lewis


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