Print for Marketing

"John Gooseflesh... Come on Down"

His real name was Johann Gensfleisch” which, when translated, meant John Gooseflesh... can’t understand why he changed it really.

Anyway, whilst good old Johann’s book The Gutenberg Bible was the first book ever printed, the very first document printed on the very first printing press was, in fact, an ad sheet for a beer garden.

"Did you hear that... a booze up in the beer garden - You bloody beauty!"

C’mon this is serious.

Print v The Internet.

Internet based marketing and search engine optimization has revolutionized marketing by the way in which it can present your products and services to the world.

That said, it hasn't displaced some of the more traditional 'print for marketing' methods.

Persistence is King.

And... you don't need a gadget to read one.

An astonishing number of people print out an amazing number of web pages, then wander off to somewhere comfortable & read them.

Not really print marketing, but highlights the persistance of the printed word.

Advertising Print for Marketing.

Your prospective customers can take it away with them.

It can be used to record notes about your products and services, contact information or...

the phone number of the cute receptionist.

Print advertising is also a cost effective option for targeting consumers within demographic areas.

Most print advertising campaigns focus on specific geographical localities, zip codes and neighbourhoods or to qualified consumers.

This helps keep the "false hits" to a minimum and of course the cost.

Now... Which Documents Should You Print for Marketing Your Campaigns?

The most basic is the business card.

"Never under estimate the mighty business card"

A well designed business card should be built around appeal and readability rather than information density.

To keep up with the pack, make sure you carry your very own personal business cards.

The next "basic document" you should use in print marketing is a three panel brochure which is an 8.5 x 11" or A4 sheet folded in three so it fits perfectly into a business envelope.

This allows for three individual panels each side which is great for splitting product types, services, pricing, etc.

A single A4 or 8.5 x 11” sheet is the basic print for marketing flyer.

Moving upscale, print marketing includes things like the 11x17 or A3 flyer, folded in the centre to form a 4 page brochure or booklet.

Next is two 11x17 or A3 pages folded and stapled to form an 8 page document, then three 11x17 or A3 pages to form a 12 page document, and so on.

You'll Need Some Good Advice on Printing.

Acting on 'bad information' can cost you a lot of money, time & stress.

Printing is a somewhat secret process that in fact, very few people know anything about.

So, if I told you anything about it... I'd have to kill you straight after.

Just kidding, right.

And... it's becoming more computer based and 'hi-tech' as time goes by.

Not so many years ago, printing presses were big, mechanical monsters controlled by levers & knobs.

The operators wore greasy coveralls and their hands were covered in ink.

Nowadays, it's all automated.

Computers run the whole shooting match and the operators could wear their coveralls out to dinner after a 10 hour shift.

Well not quite... but I'm sure you know what I mean.

Anyway, if you'd like to discover some valuable printing tips & proven methods from someone who does know what they're talking about, check out some printing secrets in this free guide.

And it's always worthwhile knowing who you possibly shouldn't trust for printing advice, so have a look at this article , I sure you'll find it worthwhile.

How Good Do You Want To Look?

Yes, yes I know... the internet is also color.

However, a computer monitor simply cannot display color as true to life as four color process printing or full color printing.

A monitor displays color created by RGB or red, green & blue.

This technology is unable to recreate accurate color.

This may not sound all that important but try explaining it to a company owner who wants to highlight the fabulous new colour range of their new product line.

There is no better way than using full color print for marketing & highlighting the features & benefits of your products & services.

Modern Net-Wit:

"It's not a beard, it's an animal I've trained to sit very, very still"

.........................................................................Bill Bailey


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