Postcard Marketing Ideas
The Humble Postcard... Great for Saying Thankyou or Building
Your Business
Just because They're Common Doesn't Mean They're Not Special.
There’s a host of postcard marketing ideas that you can use for your business.Postcards are a fabulous option for saying thank you. The design is almost irrelevant, it’s the fact that you’ve taken the time & made the effort to visit the local card shop, hand write a message then wander up to the post office & post it. They really do have an impact. And... here’s another HUGE benefit. Postcards are far more likely to be read than letters which means they make a terrific strategy for generating more sales & sales leads. You can print colorful, attractive graphics that really catch the reader’s eye and you can include a short, personalised message. The recipient is more likely to read a paragraph of compelling copy than a drawn out sales letter or promo brochure. Using
print for marketing
your business is a good idea and here’s some tips on how you can use postcards in your
marketing mix.
Subscriptions.
An excellent postcard marketing idea is to use them for attracting subscribers to a newsletter, e-zine, etc.Check out some
email marketing strategies
if you’re not currently sending a newsletter or e-zine to your customers. If you’ve already got one up & running, then a postcard subscription system can be very successful. It increases interest in your newsletter... then your company... then your products. It presells you and your products.
Order Forms.
Using postcards for order forms is another great postcard marketing idea.Advertise regular specials on a postcard and send them to you customer & prospect list. Not only will you receive orders from this strategy, this exercise is also a branding campaign keeping your company name in front of your prospects and customers on a regular basis.
They Make Great Survey Forms.
I am a great believer in using postcards for running surveys.Customer surveys are a multi-benefit postcard marketing idea and are an extremely powerful marketing tool. It is important to communicate with your customers and potential customers to find out if you are marketing correctly. They have two major benefits – • They tell your customers loud & clear that you care about them and you’re interested in their opinion.
• You can get valuable feedback about all sorts of things including customer issues, problems, wish lists, constructive criticism, suggestions, pricing, etc, etc.
A tip... make sure they’re postage paid, you’ll get a better response.
Specials & Run Out Sales.
Use them to promote special offers or end of line run-out sales.Advertising specials is still one of the best ways to grab a customer’s attention. Print an attractive offer on the postcard and include a redeemable coupon so the receiver needs to visit you personally to take advantage of your offer.
Announcements..
An announcement card is another innovative postcard marketing idea.Telling your customers about a new product or improved service is always works well. Whip it up a little with a good headline and some creative copywriting and you’ll always generate a healthy response. And don’t forget to add a strong call to action... give them a powerful reason to buy. I Hope some of my postcard marketing ideas will help you to grow your business, there use is only limited by your imagination.
Modern Net-Wit:
"The fashion world don't trust me anymore. And why should they? I looked crap for years" ...............................................................................Courtney Love
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