Permission Marketing

"How to Turn Strangers Into Friends and
Friends Into Customers"

Permission Marketing... Stark Contrast to Mainstream Marketing.

This style of marketing is based on selling to those who show an interest in your products and/or services.

Pioneer Seth Godin stated, “Permission marketing turns strangers into friends and friends into customers.”

From personal experience this is exactly what happens during a successful buying cycle.

The vast majority of conventional marketing is largely ignored by most of its prospective customers.

Most TV & radio commercials, print ads, and telemarketing calls are viewed as intrusive, annoying or both by many consumers.

The consumer may not be interested in your product or service, be distracted by other activities, or simply tunes out automatically to any kind advertising.

How Does it Work?

If a potential customer volunteers his or her time & attention to learn about a product or service, there is a far greater chance that this potential customer can be converted into a buying customer.

Consumers respond more positively when they are specifically asked for their time and attention instead of having uninvited information thrown at them.

And don't forget... make the response options simple, easy & accessible ie snail mail, email, telephone, or website.

The process involves locating potential customers who want to “opt-in” to receive information and then sending the information to them.

Many other marketing methods begin by sending information to the potential customer first, and then requiring the recipients to “opt-out” if they do not wish to receive any more information.

Email marketing strategies really work well for permission based marketing.

That’s All Great, But How Does it Benefit Me?

Permission marketing saves time, effort, resources, money & annoyance. Your marketing need only ask the question once –

“Are you interested in learning about my super products & my super service?”

Whether the answer is yes or no, you’re in front.

“Excuse me?”

Think about.

If the answer is yes you’re clearly on a winner and if the answer no, you’ve just saved yourself a lot of time, effort, resources & money by not marketing to someone who's simply not interested.

Similarly, you have also saved time, interruption & ongoing annoyance for the person or business that declined permission.

And who knows, sometime in the future they’ll call because you were good enough to stop annoying them when they asked you to.

Result... win/win.

Aaahh... My Expensive Ads... They've Disappeared!

So much in fact that they just disappear… we just stop seeing them.

Marketing that emphasizes & focuses on consumer benefits will stand out above all the rest.

"Customers want to know what’s in it for them"

They don't want to hear a sales message telling them how wonderful a company’s product or service is.

Permission marketing must grab the consumer’s attention and then offer specific information as to how the product or service will make their life much easier.

Don’t Beat Around the Bush… Get Straight to The Point.

The potential customer will decide in a relatively short period of time whether he or she is interested in what is being offered, so the personal benefits gained by purchasing an item or service must be made blatantly evident from the start.

"Don't be shy about this"

You don't want to waste precious time, money & resources trying to sell your products and/or services to those who are not interested.

Both the business and consumer can use their time more wisely and will be more satisfied with the end results.



Modern Net-Wit:

"I got some new underwear the other day. Well, new to me"

......................................................................Emo Philips


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Permission Based Email Marketing


Permission Based Email Marketing Campaign