Permission Based Email Marketing Campaign
Make Sure Your Campaign is Successful...
Seek Your Customer's Permission
There's Four Steps You Need to Know.
Permission marketing
is the current 'sweetheart strategy' and, consisting of several individual components, a permission based email marketing campaign is a winner.The best way to explain these to you is through an example. For this exercise let’s assume you’ve recently purchased a business that sells office stationery & consumables such as copy paper, laser & inkjet cartridges, pens & pencils, envelopes, etc. It’s been operating for a very long time, from the same premises. Looking over the records you notice that over the years many new products have been steadily introduced but sales have remained relatively stagnant. Why is it so? It may be due to the customers not being aware of the new products, so they purchase them elsewhere. So how are you going to tell them? Well... I’ll tell you. You’re going to implement a permission based email marketing campaign. It may cost a bit to set up, but the ongoing cost is next to nothing.
Step #1.
Spend some time examining the customer base and divide it into active customers & non-active customers.Then, look over the non-active customers and highlight those that you’d like to win back.
Step #2.
Contact all current customers (by phone, mail using a
sales letter,
fax or email) advising them that you’re introducing a free newsletter to keep them up-to-date with discount offers, new products, practical tips & tricks & much more and all they need to do to receive it is provide their email address.Some interesting lifestyle or humorous stuff also works well. Next, contact your selected non-active customers to find out – • Why they no longer purchase from your business.
• Would they give you another opportunity if you stocked what they wanted.
• Would they be willing to provide their email address so you can keep them informed of discount offers, new products, practical tips & tricks & much more.
Step #3.
The success of any permission based email marketing campaign is totally dependent on the quality of the copy.The magic is always in the words. If you or someone else in your business is a gifted writer and can produce interesting, compelling copy, then you can do your writing in-house. But be careful... it absolutely must be top notch or the campaign will fail, guaranteed. The better the copy, the more you’ll sell. Simple as that! If you’re not totally confident that you can do it, you may well be advised to pay a copywriter. Just make sure he or she is experienced in writing sales copy as
direct response copywriting
is truly an art. A good copywriter can be expensive but you’ll definitely get your money back over time.
Step #4.
Promote a free “How to....” report in your advertising, on your website, in your shop, on your invoices, on your quotes, as a footer on your email, and anywhere else you can think of.The report could be something like – “How to Make Your Laser Cartridges Last 20% Longer” or “7 Ways to Cut Your Stationery Costs” Include a “sign up box” on your Web site and emails and provide simple, easy-to-follow sign up instructions on all printed material. You can manage your permission based email marketing campaign in-house or you can have a service provider manage it for you, there a plenty around.
The Benefits.
The benefits of email marketing campaigns include - • You can drive more customers to your business.
• You can move old or superseded stock.
• You can advise you customers of specials & discount deals.
• You can communicate any type of information to them at anytime. A permission based email marketing campaign is a great strategy.... definitely one you should consider for your business.
Modern Net-Wit:
"I just got out of hospital. I was in a speed-reading accident. I hit a bookmark" .......................................................................Steven Wright
Return from Permission Based Email Marketing Campaign page back to Low Budget Marketing Methods home page
|
