Marketing Budget Sample
The Smart Option to Fast-Track
Your Marketing Plan
Where Do I Start?
In this article we discuss a marketing budget sample so you can get some idea of the areas you may wish to consider in your marketing plan.Most business will not use all the activities listed but they provide a practical check list for you to work off. A smaller business may only see value in one or two activities whereas a larger company may choose a large proportion of the activities, or all of the activities in the marketing budget sample.
Possible Staffing Issues.
Do I need extra staff to perform these extra activities?Do current staff need to devote less time to their current position & more time in the marketing push? Wages are a major cost for any business and any increase in this area needs to be researched and carefully considered within your marketing budget. Specific Cost Areas to Consider Include Wages
Benefits
Salary sacrifices
Your Company Branding.
Do you intend to rebrand your business?Are you going to push your company brand much harder? For most businesses, the majority of their branding is achieved through print. All business stationery and printed marketing material should carry the company logo, USP & contact details. Signage is another important branding strategy. Rebranding a business through print & signage can be a very expensive exercise and If these strategies are to be included your marketing budget, then accurate quantities & quotes need to be obtained. Specific Cost Areas to Consider Include - Letterheads
Invoices
Promotional folders
Brochures & flyers
Information sheets
Quote forms
Calling cards
Graphic design Check out these
printing secrets
for some insider tips & proven methods for saving on printing costs.
What About a Website?
Internet based marketing
should be included in a marketing budget sample. Millions of people searching for thousands of products & services every single day. If youre not thinking about a web page for your business, you really need to. There are now many websites in a box that will suit any size marketing budget or for the cashed up, theres may clever web designers who will design a site to your exact specifications. Specific Cost Areas to Consider Include - Web hosting
Consulting & development
Search engine optimization
Ezine development
Direct Response.
Direct response marketing
is a powerful medium but costs need to be watched closely.A well planned, direct response marketing program is still one of the most successful budget marketing strategies. Research your market to find out who your customers are, contact them by phone or sales letter and youll be selling to those who have a need for your products & services. Should be considered in any marketing budget. Specific Cost Areas to Consider Include Printing (envelopes, base stock, brochures, etc)
Prospect list rental or purchase
Postage
Sales letter copywriting
Mailing house
Telemarketing
Advertising.
Low budget advertising
can work extremely well for some businesses and not so good for others.There are so many mediums to advertise in, the choice that you make will have a huge impact on the outcome of any advertising campaign. And as in a website, there is advertising available to suit every marketing budget. Specific Cost Areas to Consider Include How many view or read this medium
Does the advertising reach your target audience?
The length of the campaign
Production Developing a marketing budget for your business really is a recipe for success and hopefully this marketing budget samples gives you some areas to think about & consider.
Modern Net-Wit:
"A psychiatrist is a man who goes to a strip club and watches
the audience" ............................................................Merv Stockwood
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