Low Budget Advertising

Any business owner needs to consider a low budget advertising campaign if new business is an issue.

If you don’t happen to have the advertising budget of Coca Cola (who has) an unchecked advertising campaign can quickly deplete your marketing budget.

It can spiral out of control very quickly.

Large amounts of cash can be thrown at an advertising strategy for minimal results.

But worry not, there are ways to stretch your advertising dollar and create a positive image for your business.

Printing Works.

They’re relatively inexpensive and both sides of the card can be used to advertise your business

"Don’t leave home without them"

Carry your business cards everywhere you go and present them at every opportunity.

Make sure they match you, and your company image.

A higher quality card designed with an uncluttered design and a strong message will be a good advertising vehicle.

Include all your contact information, including phone number, Email address, cell phone number, fax number, and street address.

The back of your business is ideal for low budget advertising.

Check out these printing secrets that will save you money, time & stress.

Let Others Advertise For You.

Give referrals for each other.

Swap business cards so that you and your alliance partner can advertise for each other.

When either party sends out brochures or flyers, include your own as well as your business colleague’s business card in the mailing.

The Internet.

A business web site is almost a necessity in today’s marketplace, it will increase the exposure and credibility of your business.

You can also promote your business by providing product and service information for the consumer.

The first step is to secure a domain name for your web site. These days, the cost of domain names and web site hosting is minimal, particularly when you consider the potential sales.

Most web site hosts now provide web site creation tools that even novices can use with great success.

Email.

These can be distributed to a large group of people for a relatively low cost so you really should consider them in your low budget advertising strategy.

Start your newsletter distribution utilizing your list of current customers.

As you receive referrals, add them to your distribution list, but make sure you have their permission first.

Send newsletters out on a consistent basis, and include your product and service information, specials, practical advice for your customers, referral prompts and detailed contact information.

Add a link to your Web site within the body of the newsletter so the reader can easily access your business information.

The Media.

Check with your city’s various media about the possibility of submitting a press release. If your local television or radio stations have a community segment within their news shows, ask if you can appear in one of these spots.

"C’mon… get your face out there"

You are your greatest marketing asset.

Exude enthusiasm and a positive attitude when meeting with and talking to existing or prospective customers. An optimistic outlook and a genuine smile can help bring about positive feelings toward your business and its products or services.

Always exhibit a sincere interest in your customers and let them know in no uncertain terms that your job is to solve their problems.

Follow through on your commitments in your low budget advertising and give unwavering support to your customers… they’ll keep coming back forever.

Modern Net-Wit:

"I bet Maurice Gibb's heart monitor was singing the tune of Stayin Alive"

.................................................................................Graham Norton


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