Guerilla Marketing
Send in The Gorilla Then Kick Back,
Relax & Enjoy The Rewards
Stop Monkeying Around and...
... get ready for Guerilla Marketing!It was first introduced in 1984 by Jay Conrad Levinson, a business writer specializing in marketing strategies. This type of
small business marketing
strategy uses unconventional and innovative methods on a minimal budget. Because of its name, it's commonly considered to be aggressive option however subtle methods can also be implemented. Creativity, a sharp focus on timing and energy are the keys to its success.
Who’s Best Suited?
The Guerilla style of marketing is much better suited to small business marketing than it is to large businesses.In order for it to be effective, a relationship of trust must be established between the business and the customer. A small business is able to achieve this much easier than a large business, as the former generally work harder to foster closer relationships with their customers. The individual needs of customers are usually better understood by a small business. This gives a small business the advantage of being able to determine how the customers should be approached and which techniques have greater potential to attract more customers from the same target group.
How Does it Work?
Guerilla marketing employs a combination of methods. It typically requires more energy and imagination than standard techniques. And the more imaginative a campaign is, the more successful it will be. Cutting edge technology plays in important role and is generally used at every opportunity to create a 'memorable experience' for the prospective customer.
Raising the Bar.
It's been said that this unconvential style of marketing should be the standard by which all other methods are measured as the primary strategy is to have the most powerful impact on the consumer with the least amount of cash.Thinking outside the square and containing costs by sourcing free or inexpensive publicity is the trademark of this style of marketing. Taking advantage of personal and business contacts is all part of the game. All possibilities are considered and any money-draining options are quickly dispensed.
The Psychology.
Human psychology is an extremely important aspect of selling.The target audience is carefully analyzed so we understand what motivates this specific group. In general, marketing is more effective when it appeals to a customer’s emotions, and this style certainly has the ability to do this. It focuses on problems, issues & the needs of the target group and attention grabbing strategies are created to address these issues.
Business Relationships.
Forming strategic alliances
with non-competing businesses who share a similar customer base can be a successful strategy. A united front can result in a win/win situation for all parties involved. Guerilla marketing tactics are many & varied and limited only by your imagination.
Modern Net-Wit:
"Money - the one thing that keeps us in touch with our children" ...............................................................Gyles Brandreth
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