Email Marketing Tools

Create Your Own Turn-Key Marketing System.

They‘re an extremely valuable ingredient in any marketing mix.

You can use sound, pictures & video to increase the impact and grab your customer’s attention.

These tools, combined with your email marketing strategies, help create an extremely efficient & affordable turn-key, relationship marketing system that keeps in touch with your customers & prospects.

They really do take permission marketing to a new level.

With the right tools email marketing is a great, cost effective option for reaching hundreds of thousands of potential customers to promote & sell your products & services.

You really only need three email marketing tools to kick off your campaign... here they are.

First Cab Off The Rank is a Hit List.

A no-brainer.

You can –

• Use your own list
• Create your own list
• Borrow a list
• Rent a list
• Buy a list.

If you borrow, rent or buy a list make sure it fits your target profile.

This is not an issue if you're renting or purchasing, simply provide the list supplier (usually a list broker) with the exact demographics & profile of your ideal customer & they’ll supply a list to suit.

Renting a list is less expensive than purchasing but it does have it’s drawbacks.

A rented list can only be used once and the suppliers generally ‘seed’ the list with the email addresses of company employees or a third party so they know if you use it more than once.

However once a recipient responds, you can then contact that recipient as many times as you wish.

When you purchase a list, you can market to the members as many times as you wish regardless if they contact you or not.

How Do I Send My Emails... You've Got Two Options.

If you’re planning to run your campaign in-house, a worthwhile email marketing tool is some good quality contact management software.

You get what you pay for, the top end versions will –

• Record all your contacts along with all their contact details
• Store your email templates
• Store graphics that can be used
• Store your signature
• Have the ability to personalize the emails in any number of ways.

There are many types of this software on the market over a wide price range, including Microsoft’s version called Business Contact Manager.

It’s comes free with Office 2007 onwards however it’s really at the bottom of the ladder in terms of features.

I stress that running your campaigns in-house should be limited to a very small database.

Option #2 - Outsourced Campaign.

From a small database to a cast of millions, outsourcing your campaigns makes really good sense.

A specialist service provider is one of your most valuable email marketing tools. They can handle and manage databases of literally any size without a hiccup.

They can provide valuable information and statistics such as deliverability numbers, how many unsubscribed & much more.

They can provide templates suited to a diverse range of businesses and for various campaigns.

The user may alter the templates to suit their desired requirements, which gives them the ability to send truly personalized messages.

Autoresponders.

You can set-up an autoresponder system to –

• Respond automatically & instantly to a request from someone accessing your website, such as a quote, a price list or anything you wish.
• Contact all your subscribers at predetermined intervals with various, pre written, personalized emails.
• Promote time sensitive special events & seasonal discounting.
• Present an opt-in list for a different marketing campaign.
• Present market research questionaires.
• Deliver sequential content such as training courses, lessons, podcasts, etc.
• Include a ‘send it to a friend’ form for growing your list.

With the right mix of email marketing tools, it’s a simple operation to compile a substantial list of contact names and their email addresses from websites, mail servers, garden variety low budget advertising techniques and small business marketing tactics.

Some of the smarter tools can further promote your business by offering recipients opt-in forms where basically they trade their name & email address for a free giveaway such as a free report, a newsletter or a spot on a ‘special event’ mailing list.

So, you too can use email marketing tools to create one of the most cost effective marketing strategies available.

Modern Net-Wit:

"Reality is just a crutch for people who can't cope with drugs"

............................................................................Robin Williams


Return from Email Marketing Tools page back to Low Budget Marketing Methods home page


Email Marketing Strategies