Email Marketing Strategies
Waste of Time Having All This Technology
& Not Using It!
A Bulk Email Marketing Campaign is One Idea.
An email campaign and email marketing strategies are generally referred to as
permission marketing
because the recipient has given his/her permission to receive communication from you.Using Email as the method of contact has many benefits. It allows, existing & potential customers to purchase your products & service online. It's a fast and efficient option for keeping your business name in front of your existing and prospective clients. It can run on auto pilot and information, confirmations, etc can be sent/received instantly. By far the very best option for 'set & forget' email marketing is AWeber. They're totally professional, they provide more statistics & reports than you can poke a stick at and spam management & prevention is a top priority. They offer unlimited autoresponders & newsletters, free support & 99% email delivery rate. Regarded by everyone in the business as the best... I use them myself. Check 'em out here... You can track where your sign-ups are coming from, how many have signed up, how many have opted out, sign-up trends and much, much more. These are valuable benefits and the spam management is particularly helpful.
Response Rates.
The response rate for Email marketing is between five and ten percent.This is quite a bit higher than the response rate for direct mail marketing, which is normally around two percent at best. Email marketing has been proven to increase sales for both online businesses and “bricks and mortar” businesses.
What’s it Cost?
Email marketing costs next to nothing. When compared to say direct mail marketing, Email marketing strategies are extremely cost effective. Your Emails can include product and service information, contact information, application or acceptance forms, photos, etc. and customer response can be instantaneous.
The Target.
Email marketing strategies are terrific for
target marketing
campaigns and can be used to reach a huge audience in an extremely short period of time.Recipients should always be given the opportunity to opt-in to your offer, granting you permission to send additional emails, newsletters and information. An opt-out option should always be offered and your customers need to be assured that their privacy is protected.
Newsletters... They're Good.
Newsletters are suited to email marketing strategies and work very well.Do some homework on how often you’re going to send your newsletters and create a publication schedule before you send you send the first one. Newsletters are a great forum for providing your potential customers and existing customers with information about your product or service, and sharing practical tips and advice. You can help build your customer’s trust by consistently giving them good quality, practical information they can use. Include links to your Web site in your newsletter so your customers can easily access your business information.
Hunting & Collecting.
To a large degree, success of your Email marketing strategies revolve around ongoing database maintenance.Constantly adding new contacts is critical for growth and keep ahead of natural customer attrition. “Some of the buggers will die on you” There are many ways to do this. One way is to set up a display in a heavily-travelled location, such as in a store or at a conference or trade show. Offer a free ticket in a draw where consumers basically swap their contact details for a chance to win – “Yes Folks, It's a 40inch… Flat Screen… TV”
Test & Measure.
Through
marketing intelligence
and ongoing testing & measuring, you’ll know exactly how your Email marketing strategies are performing –• Are they generating good profits?
• Are they easily managed?
• How do they compare with other strategies? Your successful Email marketing plan is one that evolves over time, it’s a ‘work in progress’ with revisions and adjustments made along the way.
Modern Net-Wit:
"The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague" ................................................................................Bill Cosby
Return from Email Marketing Strategies page back to Low Budget Marketing Methods home page
|
