ECards
Forget Dashing Off To The Post Office,
ECards Are In Town
Electronic Cards... Someone Has Answered a Marketer's Prayer
ECards (electronic cards) & particularly personalized ecards, are a great for low cost marketing.In fact, there are many free versions available that you can use for your business. They'll leave a positive impression of your company, your customers and your prospects. And leaving a positive impression is every business owner's dream, wouldn't you say.
What Are They?
They are similar to greeting cards or postcards, but they are in digital or electronic format so they can be sent by email.They have the same impact as a paper card without the cost of purchasing or postage. They’re one of the better
email marketing tools
and should be a serious consideration for any
small business marketing
campaign. You will be much more inclined to send them more frequently because it’s an extremely simple, low-cost method. Furthermore, they take very little time to prepare and they’re delivered on time, every time, without fail. A major benefit of this type of card is they’re very easy to personalize. They’re available with a phrase inside, but if it isn't appropriate for an individual mailing, you can change and say exactly what you want to say.
Here's Some Ideas For Using ECards.
They can be used in any way that a regular greeting card or postcard can be used. For instance - - To acknowledge birthdays or anniversaries of your customers or clients
- To send congratulations for an accomplishment, a marriage, or a new baby
- To express your sympathy for the loss of a loved one
- To invite your customers or prospects to an event
- To make announcements of new products or specials
- To conduct a poll or to ask for comments about your services
- To express your gratitude to your customers for their business or referrals
- To remind them of an appointment
- To send holiday greetings
Just What Impact Do ECards Have?
Let's have a think about that…How would you feel if you received a personalized card from a business that you’re associated with? Has it ever happened? There's no doubt it would make you feel like they actually care about you and value your business. You'd get a severe dose of the warm & fuzzies wouldn't you? Running a business is extremely time consuming so any supplier who takes the time to send a personalized eCard really does make an impression on their customers because… no one else does it. ECards will make the same impression on your customers and prospects. They will feel important and ‘special’ because you remembered them and made the effort to acknowledge them for their business. Think how you feel when you walk into a restaurant & the matre de calls you by your first name! Sending eCards is simply a great way to communicate with clients and prospects. It is easy, almost free, and the impact they will make on your customers will be substantial and long lasting.
Modern Net-Wit:
"Having one child makes you a parent... having two you're a referee" ...................................................................................David Frost
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