Direct Response Copywriting
As Always... The Magic is in The Words So Consider An Online Copywriting Course
A Talented Direct Mail Copywriter Can Turn Your Business Around.
Direct Response Copywriting... here’s something that may be of interest to you. Here's where an online copywriting course can pay big dividends. Do you know what business people waste more money on than anything else when they order sales & marketing printing? • It's not ordering more printing than they need.
• It's not the printing rep that hikes up the prices because you're already an existing client.
• It's not going the four color process option when two colours would have done.
• In fact, it's got nothing to do with the printing process at all.
Alright... I give in.
"It's The Utter Garbage Many Business Owners or Managers Use For Copy in Their Promotional Material"
Some spend many thousands of dollars and a bucket
load of time and effort on printed marketing material,
without paying any attention whatsoever to direct
response copywriting... the words used in the copy. And this is an extremely costly mistake because... One piece of advertising or marketing material can pull 2, 3, 5 or 17 times the response of another, simply by changing the words. These are proven facts my friend. But not 1 in 100 business owners truly understands how to do this. Any
direct response marketing
campaign is doomed if the words aren't right. You should see some of the stuff that comes across my desk everyday, it doesn't have a hope in hell of getting a decent response. How do I know? Well I'll tell you. I've learnt the secrets from direct response copywriting experts of how you can get the edge on your competition.
The Magic is in The Words.
Copywriters are obsessed about getting the words right.
Sales letters
(when well crafted & written) still out perform all other direct marketing options. Just by using the right words, good copywriters can improve your bottom line by literally thousands of dollars.
Salesmanship in Print.
Basically, this technique is just that.Copy that's written in the first person, in a conversational style. And directed at one person & written as if you’re sitting in front of that person having a chat. "Just like we're chatting right now"
The Grabber.
Every marketing piece must have a headline, it’s simply a must for successful direct response copywriting.A grabber that reaches out, grabs the reader by the throat and compels him to read the copy. The headline can be followed up by a sub-head that supports the headline and contains more benefits. Both the headline & the sub-head need to flow seamlessly into the body copy.
The Body Copy.
The body copy needs to be a ‘benefit filled’ chat, telling a story about what your products & services can do for the reader, not how long you’ve been in business or how good your products are or what football team you support.People only care about one thing... what’s in it for me. The sooner you get your head around that, the sooner you’ll start making more money. Get it?... Got it?... Good!
Objections.
On most occasions you’re not present when your marketing document is being read so you cannot answer or counter any objections.So... the copy needs to be a two-way conversation where it discusses benefit after benefit, raises objections then goes about answering them in a positive manner...
All successful direct response copywriting has a compelling summary with a strong call-to-action. A call-to-action is YOU asking for the order. If YOU don’t ask, YOU don’t get. YOUR call-to-action must contain a very strong reason for the reader to pick up the phone & call you, otherwise your marketing document has failed. Following the rules of direct response copywriting will insure your marketing documents have the greatest possible chance of success.
Modern Net-Wit:
"Make no mistake about why these babies are here, they are here to replace us" .......................................................................................Jerry Seinfeld
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