Direct Email Marketing

It Can Be One Of The Best...

It’s a very effective internet based marketing option and one of the better direct marketing services.

Indeed, permission based email marketing is becoming very popular and one reason is the flexibility it offers.

In addition to the actual email, attachments can also be sent and can include PDF’s, Word documents, Power Point presentation ecards & even videos.

There are however, some things you need to be mindful of along with some methods that will improve its effectiveness.

It can be a very beneficial strategy for your business whether it’s bricks & mortar or internet based.

Being a successful email marketer doesn’t require a lot of training, I know this from personal experience.

Trust me when I say –

“If I can do it, anyone can”

If you can pen an email with just a little added flair and you have basic computer skills, developing the marketing program will be easy for you!

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>>> Hot Tip...

Here's a great, FREE little tool for calculating the return on investment from your email marketing strategies. =======================================================================

The Big "No-No's" of Direct Email Marketing.

• Don’t become a spammer
• Don’t buy lists of email addresses

What is SPAM?

SPAM is simply unsolicited commercial email.

If the recipient hasn’t requested to be contacted by you or has not agreed to you contacting him, then anything that you send to him is spam.

Not only is SPAM irritating to the recipient, it is actually illegal in many countries even though such laws don’t seem to be enforced.

SPAM is usually ignored altogether through the use of spam filters or the emails become a quick addition to junk mail folders.

Sending these types of emails is a total waste of your time and money.

'Best Practice' Techniques for Direct Email Marketing.

• Build an opt-in list made up people who have requested to be added to your email list
• Make sure that you ask your prospects to add your address to their white list to prevent it from being filtered out
• Offer something of value rather than just an advertisement or an attempt to sell
• Don’t overload your prospects with emails or you’re a good chance to be added to their junk mail folder
• Be consistent with email marketing – example: weekly or monthly mailings
• Personalize your emails
• Research some email marketing tools to track your responses to emails so you can determine how effective your email marketing program is

The Benefits of Direct Email Marketing.

• Email marketing is cheap compared to marketing through direct mail
• It gives you the opportunity to stay in contact with prospects and to keep your company top of mind if & when they require your services
• It opens the door to introduce new products and/or services to warm buyers

Direct email marketing should definitely be included in your small business marketing plans.

It's an extremely cost effective marketing strategy that any business can take advantage of whether they are big, small, traditional or internet based.

Modern Net-Wit:

"Never pick a fight with an ugly person; they've got nothing to lose"

...............................................................................Robin Williams


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Permission Based Email Marketing Campaign