Customer Loyalty Concepts...
Customer Service Software is a Great Tool For Increasing Customer Loyalty.
In times of increasing prices & low consumer confidence, customer loyalty concepts are well worth considering particularly when we have access to good customer service software such as Goldmine CRM to assist us. If your customers are not spending as much on your products or services as they used to, and car park sales & discounts aren’t doing the trick, your bottom line is more than likely taking a hammering and customer loyalty may well be compounding the problem. According to the Pareto Principle, 20% of your customers are responsible for 80% of your sales.
Scary isn’t it!
So... how do we keep our 'A' Class customers from wandering off? Good question. We need to make them feel valued & wanted so they remain loyal... to us!
There Are Many Ways To Build Customer Loyalty.
Take the time & make the effort to know your customers. To be able to create a successful customer loyalty concepts you absolutely must be aware of their needs & requirements, what keeps them awake at night. The only way to achieve this is to identify your 'A' Class customers and get to know them so you can understand the products & services they value most. Having access to this information will allow you to implement a customer loyalty program that matches your customer’s wish list. To achieve this, you need tools such as customer surveys, market research and customer feedback. You can utilise this same information to send special event cards to further show how much you care about them other than when they’re purchasing something from you. Indeed a successful loyalty program is also one of the
best referral programs
that you could possibly have.
Customer Loyalty Mismanagement.
There’s an interesting article in the
Harvard Business Review
that’s worth a read. It questions current theories regarding customer retention and the direct link between company profits & customer loyalty.
Exceed Their Expectations.
To squeeze maximum value & benefit from your customer loyalty concepts & plans your service must, at all times, exceed expectations.These days everyone expects top customer service. One cannot expect customers to be loyal if you’re providing mediocre service... particularly 'A' Class customers. You need to be providing proactive services that they don’t expect and you need to keep on doing it. Show your customers how valuable they are, ask them for their opinion on your business, your products & your services, on an ongoing basis. Create worthwhile incentives to add value to your loyalty program. Think about the Best Buy reward card that Best Buy department stores use, it’s a great loyalty card program that keeps customers coming back. I'll guarantee this helps Best Buy to
improve marketing ROI.
Generally speaking, most people need some sort of incentive to do something for someone else. You could offer points each time a customer buys something which they could redeem for cash or a discount. Loyalty cards allow you to monitor purchases so you know what’s selling & what isn’t. This allows you to stock up on the more popular lines and your customers are rewarded for their loyalty... win / win.
Modern Net-Wit:
"I new I was going bald when it starting taking me longer to
wash my face" .........................................................................Harry Hill
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