Business to Consumer Marketing
It's a Different Set of Emotions
You're Dealing With Now
What Then is The Difference?
Do YOU know the difference between business to consumer marketing (B2C Marketing) and business to business marketing (B2B marketing?B2C marketing is product driven whereas
B2B marketing
concentrates on building business relationships.
The First Step.
Clearly the consumer market is huge so the first step would be to determine your target audience, who do you want to sell to?A host of marketing activities can be employed to reach your target group including – • Valuable coupons
• Point of sale displays
• Discount vouchers
• 2 for 1 vouchers
• Highly attractive store fronts
• Press, publications, TV, radio
• Store giveaways
• The internet These activities apply whether you have a “bricks and mortar” business or a virtual business.
Your B2C Budget.
B2C marketing generally costs more.As a general rule, this type of marketing requires a much larger slice of your marketing budget than B2B marketing because of the many varied and extensive marketing activities that are required to attract interest of the consumer. The primary objective is to quickly and consistently turn potential buyers or “window shoppers” into satisfied buying customers.
Consumer Motivation.
It begins with understanding what motivates the consumer to buy. Advertising or any other means of marketing must immediately grab the consumer’s attention and appeal to their emotions. A B2C marketing tactic that encourages impulse buying is definitely a plus. Most B2C marketing campaigns are kept relatively short in order to keep the customer interested. New ideas and presentations hold a consumer’s interest and keep your business top of mind. Even if a customer is intent on purchasing a particular product from you, there is always the chance competitor’s marketing tactics can result in losing the sale, right up to the point of purchase.
Branding.
Branding, or product identification, is an important aspect of business to consumer marketing. A good quality, targeted marketing campaign can easily persuade some consumers to pay a higher price for a product in order to have the prestige associated with that brand. Certain brands can also invoke feelings of security and trust for many consumers & many will happily pay a higher price for the privilege. Consumers are much more likely to buy from a trusted source and are usually loyal to that company’s products and services.
Customer Service.
Customer service is an extremely important ingredient which is sometimes overlooked in a business to consumer marketing plan.Businesses with superb customer service are rewarded with repeat customer business.
Word of Mouth.
Word of mouth is a very powerful & effective business to consumer marketing strategy and satisfied customers are an integral part of it. If done well, many top quality referrals will almost certainly result from this activity.
Then There's The Internet.
Internet based marketing
has had an incredible impact on B2C marketing. Many businesses now have web sites that offer pricing, photos, online purchasing, etc, etc, with some businesses operating solely by way of a web site. Information regarding the same or comparable products or services from a variety of suppliers can be obtained in a short amount of time. Your web site needs to appeal to consumers as a shop front does. Consumers appreciate convenience and ease of purchasing, and an effective business to consumer marketing web site allows them to complete a purchase literally in minutes without leaving home.
Modern Net-Wit:
"If you die in an elevator, be sure to push the 'Up' button" .............................................Sam Levenson
Return from Business to Consumer Marketing page back to Low Budget Marketing Methods home page
|
