About Us & Contact Details
Everything You Wanted To Know About Us
But Were Too Afraid To Ask.
Relevant History.My name is Peter Kirkham. I’m an Australian with over 25 years experience
in senior sales, marketing & management roles.
I’m a qualified printing trade specialist and 12 years ago I established a commercial print broking business that grew from zero sales to more than $1.2 million per year, within 3 years.
Our primary role was (& still is) print management & cost reduction of all company printing requirements including business stationery and printed sales & marketing material. However, following this fairytale start to business, 3 years in I faced a major crisis. Through no fault of our own we lost four of our top customers in a three month period and these customers accounted for 37% of our sales. I was looking square in the face of disaster… not a nice feeling I can tell you.
"No One Told Me I Should Be Doing Ongoing Marketing… How Bloody Rude is That!"
I just never thought about doing any ongoing marketing because we were too busy writing orders to worry about new customers.Replacing such large customers was going to be extremely difficult. Depending on the industry you’re in, up to 20% of your customers can wander off each year. And they’ll leave for a number of reasons. The go broke, they move, your contact leaves, your service level may not suit them and some of them die (how inconsiderate) Crisis brings change (hopefully) I did not have the cash flow to pay for a marketing guru so I decided then and there that I needed to learn as much as I could about it myself. I wanted to learn how I could attract as many of the right kind of customers as I wanted, on a severely restricted budget. And that’s what I did. Seven years on, the color is back in my cheeks and I have achieved what I set out to do. For over 7 years I’ve been learning from the best of the best in their respective fields of marketing, and there are many. Through systemized implementation of low budget marketing methods plus online strategies, my business is well and truly back on track. I now enjoy a steady stream of warm, qualified prospects. Frankly I was astounded that no one had bothered to tell me about natural attrition.
"Right... Who’s Responsible For This Major Oversight?"
Unfortunately nobody (except me).Start a business on your own and you won’t receive any help or advice about marketing unless you research and seek out lots of the right people and ask them lots of questions… just like I did. Or… you can check out my website and discover for yourself all the methods & tactics that you can use to grow your business, for free, without employing costly sales staff. No Tricks, No Catches just simple, low budget marketing methods that work. Thankyou for visiting Low-Budget-Marketing-Methods.com
Cheers,
Peter Kirkham
Contact Us.
Contact Details:Peter Kirkham
PO Box 6035 Swanbourne
Western Australia 6010
Australia
Phone: Int + 618 419 906 121
Email: peter@printacumen.com.au
Return from About Us page back to Low Budget Marketing Methods home page
|
