101 Marketing Strategies
A Rant About Marketing Strategies,
Ad Agencies & Muffins
Look Up Vector Marketing On The Net For Your Small Business Marketing Solution!
Read "the book of 101 Marketing Strategies" & it will tell you that without a steady flow of new customers any business will eventually wither and die.... natural attrition guarantees it.
They are literally the lifeblood of you business, but you already know that. Due to a lack of formal training and through sheer animal cunning, many small business owners dream up same amazing marketing strategies that do actually work. Necessity is the mother of invention after all. If you do anything different, different things happen. Like the guy who ran a muffin stand at a local market. His sign read:
“Scientific tests now prove what muffin eaters have known for years”
Catchy isn’t it, you'd wander over and have a look wouldn't you... particularly if you like muffins. I would, but that's just me. Anyway, it was his SIGN (possibly one of his 101 marketing strategies) that attracted more prospects, and HE (the salesman) turned them into customers. Having a clear understanding of the answer to
what is customer service
is certainly most beneficial. The performance of just about any business can be improved even with rudimentary low budget marketing strategies, however the results can be increased dramatically by applying some creative small business ideas, a little marketing knowledge & some really
effective low cost marketing strategies.
Do Any of These Questions Sound Familiar?
• How & where am I going to get customers for my new business?
• How am I going to replace the two major customers that switched suppliers?
• How can I increase profits so I can take my wife and children on a good holiday to make up for all those extra hours that I work?
• How can I get a steady flow of warm, qualified prospect without employing expensive sales staff?
• How do I implement more than one small business marketing solution?
Listen up… You don't need the marketing strategies or a budget the size of Coca Cola’s to successfully grow your business. You can learn how to do it yourself, just like I did, and introduce a simple mix of low budget marketing strategies, suited to your business, that really work well. And... never let marketing jargon stress you... Many business owners view marketing strategies as some sort of magic, you know, smoke & mirrors stuff.... something they’d never be able to do. “Well sorry to disappointment you, but magic it aint” It’s basic science really. It’s simply applying a proven formula to a problem, to solve it. If you know the formula, you can solve the problem. So do not concern yourself with the unknown, how many people would look at the job you do and think “my god, I could never do that” If I can do it, you most certainly can. You’ll have to believe me on that one. One interesting point I discovered during some research, is the number of business owners who simply do not know if any of their advertising or marketing strategies are actually covering cost, let alone cutting a profit. “Call me a cynic but how crazy is that?” It’s like hiring a sales representative and never checking to see if he’s bringing in any sales, total insanity if you want my opinion!!
A Common Pitfall for Many Business Owners...
A common pitfall that business owners, particularly new business owners, often fall into is wasting hard earned profits on inappropriate marketing strategies. Marketing methods that – • Are unsuitable for their particular industry
• Use the wrong strategies
• Are unaccountable
• Are designed to line other people's pockets All of us in business accept the unfortunate fact that we need to spend money to make money, but the trick is finding the marketing strategies that give you the best return for your money. In the rarefied air of advertising agencies,
advertising agencies,
(ad agencies to the trendy) the results of any advertising or marketing campaign are rarely, if ever, measured. Most campaigns are designed to please the client & win awards, not necessarily to attract new customers. And the customers feel wonderful if their ad or their campaign wins an award. But many don’t ask the question – did the million dollar ad bring in any new business, did the marketing strategies actually work? Simply because no one knows, but hey, the ad won an award. It’s an ego thing really. “Look, don’t our new billboards look super” And, come the annual advertising industry award night, advertising campaigns are actually judged by the advertising industry itself, not their clients. Awards are judged and handed out on the same basis as Movies... on fuzziness and ‘feel good’. How much new business or how many new customers any particular campaigned attracted for their client is irrelevant. And… the more awards an ad agency wins, the more money they can charge for their services. A simple but affective modus operandi don’t you think?
Which Brings Me to My Next Point...
There are many ways to attract as many new customers as you want with cost effective, low budget marketing strategies and small business ideas that can be implemented & run on a shoestring, by a one man business & without any previous marketing experience or knowledge whatsoever. Low cost options that you can use in your business, that just keep bringing home the bacon time & time again.
Modern Net-Wit:
"Rock journalism is people who can't write interviewing people who can't talk for people who can't read" ............................................................................Frank Zappa
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