Let's be honest, small business ideas are not scarce, what really matters is turning ideas into practice, theory into reality!

You’re about to discover some terrific low budget marketing methods for creating a consistent flow of new customers into your business... forever.

Simple, easy-to-follow strategies that will make a significant improvement to your bottom line and, you don’t need a degree in marketing or a big budget to implement them.

""How can I attract new customers, at low cost and without reducing profits"?

A steady flow of warm, qualified prospective customers is literally the lifeblood of every business.

Without them, your business will wither and die.

“I know from bitter experience”

My business nearly did just that about 7 years ago so I changed the way I did things… more on that later.

Through lack of formal training and sheer animal cunning, many small business owners dream up same amazing small business ideas & low budget marketing methods that do actually work.

Like the guy who ran a muffin stand at a local market. His sign read:

“Scientific tests now prove what muffin eaters have known for years”

Catchy isn’t it, you'd wander over and have a look wouldn't you... particularly if you like muffins.

I would.

Anyway, it was his SIGN that attracted more prospects, and HE turned them into customers.

The performance of just about any business can be improved even with rudimentary low budget marketing methods, however the results can be improved dramatically by applying some creative small business ideas, a strategic approach and a little marketing knowledge.

Do any of these questions sound familiar?

How & where am I going to get customers for the new business that I’m starting up?
How am I going to replace those two major customers that inexplicably switched suppliers last month?
How can I increase profits so I can take my wife and children on a good holiday to make up for all those extra hours that I work when I should be at home?
  How can I get a steady flow of warm, qualified prospect without employing expensive sales/marketing staff?

Listen up…

You don't need a marketing budget the size of Coca Cola’s to successfully grow your business.

You can learn how to do it yourself, just like I did, and introduce a simple mix of low budget marketing methods & strategies, best suited to your business, that really work well.

Many business owners view low budget marketing methods as some sort of magic, you know, smoke & mirrors stuff. Something they’d never be able to do.

“Well sorry to disappointment you, but magic it aint”

It’s basic science really. It’s simply applying a proven formula to a problem, to solve it.

“If you know the formula, your problem's solved”

So do not concern yourself with the unknown, how many people would look at the job you do and think “my god, I could never do that”

If I can do it, you most certainly can. You’ll have to believe me on that one.

One interesting point I discovered during some research, is the number of business owners who simply do not know if any of their advertising or marketing methods are actually covering cost, let alone cutting a profit.

“Call me a cynic but how crazy is that?”

It’s like hiring a sales representative and never checking to see if he’s bringing in any sales.

“Total insanity if you ask me!!”

A common pitfall that business owners, particularly new business owners, often fall into is wasting hard earned profits on inappropriate marketing methods.

Marketing methods that are unsuitable for their particular industry, or strategies that simply do not work or both.

We all know that in business, we need to spend money to make money, but the trick is finding low budget marketing methods that give you the best return for your money.

In the rarefied air of advertising agencies, (ad agencies to be more Gucci) the results of any advertising or marketing campaign are rarely, if ever, measured.

Most campaigns are designed to please the client & not necessarily to attract new customers.

It’s an ego thing really.

“Look, don’t our new billboards look wonderful”

And, come the annual advertising industry award night, advertising campaigns are actually judged by the advertising industry itself, not their clients.

Awards are judged and handed out on the same basis as Movies... on fuzziness and ‘feel good’.

How much new business or how many new customers any particular campaigned attracted for their client is irrelevant.

They probably don’t know anyway.

And… the more awards an ad agency wins, the more money they can charge for their services.

A simple but affective modus operandi.
 

There are many ways to attract as many new customers as you want with cost effective, low budget marketing methods and small business ideas that can be implemented & run on a shoestring, without any previous marketing experience or knowledge whatsoever.

Simple marketing methods and small business ideas& strategies that you can use in your business, that just keep bringing home the bacon time & time again.

“Now, back to my near disaster... here’s how I avoided it”

I dedicated 7 years to learning everything I possibly could about the best marketing methods and small business ideas for my business so I could attract the type of customers that I wanted and increase my profits.

l invested a substantial amount of money in my small business ideas, time and “are you coming to bed now” learning the most successful low budget marketing methods that I could find, so that I could achieve what I set out to do… and I did turn those small business ideas and low cost marketing ideas into reality.

Have a think about that!

“I now enjoy a constant flow of warm, qualified prospects”
and... I have the luxury of choosing who I want to do business with.

It simply doesn’t get better than that, does it?

Not only do you acquire many new skills by learning your own low budget marketing methods, it’s actually a lot of fun.

And… you can be as innovative & creative as you want to be or you can simply ‘follow the prompts’ that you’ll find here.

I set out to learn everything I could about low budget marketing methods
that –

Are Cost effective.
Can be tested & measured.
Can be run on a very low budget.
Can be systemized & run on autopilot.
Requires no previous marketing experience or knowledge whatsoever.
Can be easily implemented & managed by a small business owner.
Can be turned on & off as required.
Are Fun.

 

If you’re starting out in a new business... or you are losing customers... or you want to boost your profits... or all of the above, ask yourself these small business ideas questions:

Do I have a marketing plan?
Do my marketing methods generate a steady flow of quality prospects?
Does my marketing convert prospects to paying customers?
Does my marketing stop my customers from switching suppliers?
Am I getting the best marketing bang for my buck?
Am I able to test & measure my marketing efforts?
Do I know which marketing strategy is bringing in the best results?
Do I know where my new customers are coming from?

Commonly quoted figures for a marketing budget are 5% to 10% of turnover for a large business & around 20% for smaller businesses.

“Sounds too high to me!”

Although I invested a substantial amount of money to learn some of the most effective low budget marketing methods, my actual marketing costs are nowhere near 20% of my turnover, & never have been.

Anyway my point is, if you’re spending anywhere near 20% of your company turnover, you’ll want to be dam certain that it’s being invested in marketing methods & strategies that give you the best possible return on investment.

So… I invite you to share these small business ideas and more and discover how to achieve a constant flow of new customers & generate higher profits for your business through some of the most simple and effective, low budget marketing methods.